1 — GENERAL

The BV KADINE, with registered office at Arenbergstraat 21, 2000 Antwerp, Belgium in the Belgian Crossroads Bank for Enterprises registered under number BE 0437.697.256, and its affiliated companies (hereinafter "ESSENTIEL Antwerp"), is the controller of the processing of your personal data.

ESSENTIEL Antwerp attaches great importance to your privacy and protects your personal data by applying the General Data Protection Regulation (European Regulation 2016/679 on the protection of personal data, hereinafter: "GDPR"), as well as the legislation concerning electronic communications and other applicable legal provisions. Furthermore, ESSENTIEL Antwerp has also appointed a GDPR contact person, who also ensures the compliant processing of your personal data.

This Privacy Statement contains essential information on how ESSENTIEL Antwerp collects and uses your personal data and for what purposes. This information is intended to notify you about the processing of your personal data and the rights that you, as a data subject, have when making use of our services, both on the website and in stores, or when communicating your data to ESSENTIEL Antwerp.

2 — PROCESSING OF YOUR PERSONAL DATA

This Privacy Statement concerns natural persons, in particular the data that allows a person to be directly or indirectly to identified. The section below informs you on which specific personal data are processed by us, for what purposes and on the basis of which legal basis.

2.1. In our stores

2.1.1 Personal account

When buying a product in one of our stores, you can create a personal account. For this, we collect your first name, last name, e-mail address, gender, language and city. Optionally, as a customer you can provide your date of birth, telephone number and address.

We use this account information to register you as a customer in our customer system. A personal account allows us to find your information and purchases quickly so that we can follow-up on your questions, complaints or returns.

Creating a personal account is based on your consent. You can always ask our stores to change your account details or exercise your other rights in accordance with point 5 of this Privacy Statement.

2.1.2 Camera surveillance

To safeguard the goods and staff of ESSENTIEL Antwerp and on the basis of the Camera Act of 21 March 2007, cameras are installed in our stores. The installation of cameras is based on the legitimate interest of ESSENTIEL Antwerp.  

The camera images are only viewed in real time to enable immediate intervention in the event of crime, damage, nuisance and disturbance of the public order. They are kept for a maximum of one month. They will only be stored and kept longer if necessary to gather evidence of crimes, nuisance or damage or to trace and identify perpetrators, disrupters of public order and witnesses or victims. 

The camera images will not be shared, except with the competent police services or judicial authorities when facts have been established that may constitute a violation or when they request this within the framework of their administrative or judicial powers. 

2.2. Online account

When creating a personal account on the website, you provide the following information: first name, last name, title, e-mail address. It is also possible to sign in and connect to your account via Facebook or Google Connect. In that case, we will receive your details from that service, namely your public profile with name and e-mail address, via the authorization procedures used by the service.

For the further use of your online account, your login details (e-mail address and password) will be saved. The other personal data will be saved in our customer system and stored in your online account so that you do not have to enter this information again and we can identify you as a customer.

Based on your consent, we can also save other (anonymous) preferences by means of surveys.

Creating an account is based on your consent, as well as connecting your account to your Google or Facebook profile. You can change or cancel your online account at any time. You can read how to do this under point 5 of this Privacy Statement.

2.3. Web shop: orders and deliveries

When you place an order on our web shop, your first name, last name, telephone number, billing and/or delivery address and payment details are being processed.

We use this account information to finalize the payment, to deliver your order and to keep you informed on the status of your order.

The processing of your account details in the context of an order processing on the web shop is necessary for the performance of the purchase agreement.

2.4. Questions and complaints

When filling in the contact form on the website, you enter the following personal data: first name, last name, e-mail address and your question or message. If you contact us directly (by e-mail, telephone or letter), our customer service department will process your contact details and the content of the correspondence.

We only use this information to respond as appropriately as possible to your question or complaint. Telephone calls to our customer service department are not recorded or stored. In addition, we may use your e-mail address to send out surveys to improve our service.

The communication of this information is based on your consent. The further use or storing of your personal data for this purpose is based on the legitimate interest of ESSENTIEL Antwerp.

2.5. Marketing communication

When you subscribe to our newsletter, you provide the following personal details: first name, last name, e-mail address, title, country, zip code and language. We compile customized product information based on the information in your online account, such as your wish list, previous purchases and orders, and also based on cookies used by our website.

When you have given your consent, your contact details are kept in our customer system to inform you about our actions, promotions, benefits and events. In addition, we communicate some of our marketing actions through our own website, third-party websites and different social media platforms such as Facebook and Instagram. We may create target groups based on e-mail addresses, mobile phone numbers or visitors of our website, and approach them with personalized ads through these channels.

You will also receive certain information as an existing customer of ESSENTIEL Antwerp, if we notice that you are interested in or benefit from our services or products. In doing so, we base ourselves on the legitimate interest of ESSENTIEL Antwerp.

2.6. Events

If you participate in an ESSENTIEL Antwerp event, we usually register your first name, last name and e-mail address. During most events there is also a photographer walking around to capture the atmosphere and take photos of all those present, which we can post on our social media afterwards. At certain events you can also pose for the photobooth and register your e-mail address to receive your photos in your mailbox.

Your contact details will be processed so that we can register you for the event and send you related information. Photos can be published on our social media channels to put the event in the spotlight.

Your registration for the event is based on your consent. For the subsequent sending of the photos of the photobooth your prior consent is required as well. The publication of photos on social media is based on legitimate interest of ESSENTIEL Antwerp for online visibility. You can always withdraw your consent in accordance with point 5 of this Privacy Statement or request your photo to be removed by sending a link or reference from the photo to service@essentiel-antwerp.com.

2.7. Other relations

Contact details of our current or future suppliers or (wholesale) partners are collected in our systems.

ESSENTIEL Antwerp processes these data in order to conclude and perform our agreements, and to manage our relations or cooperation.

This processing is therefore necessary for the conclusion and performance of our contracts and business relations.

2.8. Automatic collection of personal data

Every time you visit our website, we collect information through cookies and other technologies to ensure the optimal functioning of our website. For example, we process your surfing behavior to improve technical and content quality of the website. For more information about this, you can also consult our Cookie Statement.

Our website uses Facebook and Google pixels, for our own advertisements and for advertisements via a third party. These are mainly used to place targeted advertisements on the website of third parties and to measure how our campaigns perform. You can read how to indicate your cookie preferences and how to delete cookies in our Cookie Statement.

3 — RETENTION PERIOD FOR PERSONAL DATA

All personal data are being stored in our information systems for no longer than necessary to provide the service or for the purposes described above, or than legally required. The personal data that we collect on the basis of your consent, namely your contact details, certain account details and photos, will be kept by us for as long as your consent remains valid.

The information you send us via the contact form or as part of questions or complaints will be kept for as long as it is necessary to be able to fully answer and process the form or the content of your e-mail. Afterwards we keep these files in our archive for two years to consult related questions or complaints for the purpose of optimizing our services.

We keep customer and supplier information about your purchases for as long as reasonably necessary to execute our agreements, to comply with our legal obligations (such as accounting and tax obligations) and to resolve possible disputes or enforce agreements. Therefore, this personal information is retained for the duration of our contractual relationship and for 10 years thereafter.

In all cases, personal data may be retained for a longer period if there is a legal or regulatory reason to do so, or for a shorter period if the data subject objects to the processing of his/her personal data and if there is no longer a legitimate reason to retain them.