Our Cookie Policy
We believe it is important to offer tailored services and optimize your user experience. That is why we use cookies, pixels, and similar technologies to help improve and personalize your experience, analyse and enhance the use of our website, or better align our advertisements with your preferences.
For some of these technologies, we use partners, known as "third parties," who may process your data for these purposes. For more information on the further processing by these third parties, we recommend reviewing their respective cookie policies.
1. About Cookies
1.1. What Are Cookies?
Cookies are small text fragments stored on your computer or mobile device when you visit our Website. The use of cookies allows us to recognize visitors' browsers to remember your information.
Cookies enable your browser to be recognized, allowing you to browse a website more quickly and easily. They also store your personal settings and preferences, so you do not have to select your preferred language again when revisiting the Website.
In addition to cookies, we use other technologies such as pixels and scripts, which allow us to personalize your browsing experience, measure and analyse website usage, or tailor advertisements to you.
Before using these technologies, we request your explicit consent via our cookie banner.
2. We Respect Your Preferences
2.1. Granting Consent
When you visit our Website, a cookie banner will ask for your consent for the aforementioned technologies. Your choice is stored in your browser, and only the approved types of cookies and pixels are applied according to your selections.
2.2. Quick selection, or more insight
We allow you to either accept all cookies at a glance via our cookie banner or make a choice distinguishing between Functional, Performance, and Targeting Cookies.
Cookies necessary for the proper functioning of the Website (e.g., saving items in your shopping cart or remembering your choice in our cookie banner) are always applied.
3. Types of Cookies
Our cookies can be categorized based on their origin, function, and duration.
3.1. Origin
3.1.1 First-Party Cookies
First-party cookies are placed by the website currently visited by the user (e.g., cookies set by www.essentiel-antwerp.com). Most of these cookies ensure the proper functioning of the website and are therefore strictly necessary or “essential” cookies (see sections 3.2.1 and 3.2.2).
3.1.2 Third-Party Cookies
Third-party cookies are set by a domain other than the website visited by the user. If a user visits a website and a third party places a cookie through that website, it is a third-party cookie (e.g., cookies set by Google, Twitter, or Facebook).
These cookies are typically used to analyze user behaviour to improve the Website (Performance cookies, see section 3.2.3) or to tailor advertisements to the user (Targeting cookies, see section 3.2.5).
3.2 Function
3.2.1 Strictly Necessary Cookies
Essential or strictly necessary cookies are technical cookies required for our website to function. Without these cookies, various features cannot be offered, such as logging in, saving your language preference, keeping your shopping cart, or storing wishlist items. Strictly necessary cookies are usually first-party cookies (see section 3.1.1).
3.2.2 Functional Cookies
Functional cookies enhance your experience on our Website. We use technologies to provide a personalized experience, such as saving recently viewed items or recommending products based on your preferences. Sometimes, we use third-party technologies for this purpose.
3.2.3 Performance Cookies
Analytical or performance cookies collect statistical information, which is anonymized and used to improve our website for you. For example, we analyse which pages are frequently visited and which pages are less visible.
We use this information to enhance our Website and products.
3.2.4 Social Media Cookies
Social media cookies enable the integration of social networking sites into our website.
3.2.5 Targeting Cookies
Advertising or targeting cookies allow a user profile to be created based on your browsing behaviour, ensuring that displayed advertisements match your interests.
3.3 Duration
3.3.1 Permanent Cookies
These cookies remain on the user’s device for the duration specified in the cookie. They are activated each time the user visits the website that placed them (e.g., cookies set by social media such as Instagram, Facebook, or Google Analytics). Most non-functional cookies are permanent cookies.
3.3.2 Session Cookies
These cookies simplify and link user actions during a browsing session. A browsing session starts when a user opens their browser and ends when they close it. Session cookies are temporarily placed and deleted once you close your browser. Most functional cookies are session cookies.
3.4 Cookies on This Website
Depending on which pages of our website you visit and whether you are logged in or not, the following cookies may be stored:
4. Managing Cookies
You can manage your preferences at any time in your cookie settings.
Additionally, cookies are stored in your browser. You can always manage stored cookies or clear your history via your browser settings. Once you clear your cookies or history, you will be asked to set your preferences again on your next visit to our Website.
For browser-specific instructions, refer to:
Please note that disabling cookies may affect the functionality of certain website features. Essential and functional cookies cannot be modified, as they are necessary to provide our online services. The information collected through these cookies is always anonymous, preventing identification.
5. Partners for Analytics and Advertising
5.1 Google Analytics
We use Google Analytics to measure how the website is used and how users find it. More information about data protection related to Google Analytics can be found in the Google Analytics Help and Google’s Privacy Policy.
5.2 Google Analytics Remarketing
If you have given consent by accepting advertising cookies, the aforementioned data may also be used to display targeted advertisements to "audiences." Audiences are created based on user behaviour. An audience consists of a list of cookie IDs or advertising IDs representing a group of users. These do not contain directly identifying information such as your name or email address.
Google provides a Google Analytics opt-out add-on that, once downloaded and installed, disables Google Analytics tracking on all websites a user visits. More information about this can be found here.
5.3 Google Tag Manager
We use Google Tag Manager to place so-called tags on (parts of) the website. These tags allow other services such as Google Analytics, Google Ads, Meta ads, Microsoft Clarity, etc., to collect or place data on the website. Google Tag Manager does not collect any personal data itself. More information about data protection can be found in the Google Tag Manager Help and Google’s Privacy Policy.
5.4 Google Ads
We use Google Ads advertising services. Google Ads Conversion Tracking keeps track of which conversions originate from interactions with our advertisements. By using Google Ads Remarketing, visitors who have previously shown interest in our products may also receive targeted advertisements on the Google search platform and the Google advertising network.
Data is also collected on how our Website is used, for example, which products are viewed or added to a shopping cart. This data is also used to assess the effectiveness of an advertising campaign.
5.5 Google Advanced Consent Mode
We use Google’s Advanced Consent Mode to share your data with Google, provided you have given explicit consent. Unless you set your own default values as a "Google services user," consent will be denied.
If you have not given your consent, only anonymized data can be transmitted (so-called cookieless pings). More information on what information these pings may contain can be found at: About consent mode - Google Ads Help.
In general, you can find information on how Google processes data at: Google’s Business Data Responsibility Site.
5.6 Facebook Ads
We use Meta Ads to display advertisements to social media users on Facebook and Instagram. By using the Meta pixel and cookies, information is collected on how our website is used.
This information allows us to display targeted advertisements to visitors who have previously shown interest in our products on Meta’s social media platforms (Facebook, Instagram, etc.), tailored to their personal interests.
Meta Conversion Tracking records which users or conversions result from interactions with our advertisements.
Facebook is responsible for its own part of the processing as a data controller, including transfers to third countries. Read more about how Facebook handles your data in Facebook’s Data Policy and Facebook’s Cookie Policy. More information on how Facebook processes your data when using Instagram can be found here.
6. Changes and Contact
Changes to this Cookie Policy will be published on this page. We recommend checking it regularly for updates.
For more information about our Cookie Policy, you can contact us at service@essentiel-antwerp.com.
